09 Aug 2023
Which messages work best for water efficiency?
The Consumer Council for Water (CCW) has published ‘Gloom and Bloom: Measuring emotional engagement with water-saving messages’ It explores different emotionally stirring water-saving campaign videos, from positive and uplifting (Bloom) to serious and startling (Gloom), to better understand how people respond to these messages. The insights from this report will help to shape future campaigns […]